When the whole Web Analytics thing started there was not much experience to draw from on how to model behavior of online audiences. It was assumed that they behaved somewhat similar to real world customers, and that we had a good idea how we could analyse them.
» Read In Others Words - Part 3
Despite all the things we do not know we usually maintain that there is a standard of quality to which we can hold our data, and that by this standard we can judge the results we arrive at based on this data. This idea is known as validity.
» Read In Others Words - Part 2
On October 8th I attended Measurecamp Berlin, the first Measurecamp of hopefully many in my fair home city (and a brilliant unconference it was, with 100 analysts talking shop and no sales talk). I did a session on the history of analytics (more or less) and decided I did not want to waste my preparation. So I’m going to turn this in a small series of blog articles (plus I add at the end of every installment what I have learned from that particular episode of history). So, let’s hear it “in others’ words“, or, How Web Analytics evolved by adopting terms and concepts from other disciplines and making them their own.
» Read In Others Words
Google has announced that they have introduced property moving, i.e. you can now take a tracking property in a GA account and shove it into another account. This is somewhat nice for many people (if they have mis-organzied your account, or if their various businesses split) , but it is extremely nice for agencies with GA… ( Read GA Property Moving)
» Read GA Property Moving
Google has updated GTM and Simo Ahava has covered this so thoroughly that there is not really much point for me in writing an article myself. More importantly Google has adopted the new European privacy framework.
» Read Google adopts privacy shield, GTM updates