Import Data from and to Salesforce – How Others Do It

Lunametrics are “a Google Analytics Certified Partner, a Google Analytics Premium Reseller, and Search Marketing guru” hailing from Pittsburgh. They run a blog that is one of the best resources for hands-on work with Google Analytics and Google Tag Manager.

» Read Import Data from and to Salesforce - How Others Do It

Import GA Information to Salesforce – Part 5, Libraries (Packages) and finally Code

In the last installment I promised to finally show some code, and I will – but there is one last hurdle to clear. Part 2 mentioned libraries, and how they extend the capabilities of a programming language.

Calling the Google- and Salesforce libraries requires a lot of code. But this is highly reusable code that does not change no matter which application uses it. Both companies provide libraries so you simply can call ready-made functions with your own credentials to get access.

» Read Import GA Information to Salesforce – Part 5, Libraries (Packages) and finally Code

Import GA information to Salesforce – Part 4, Setting up Salesforce and GA

With Salesforce you can create a web form to create up to 500 leads daily from data entered via your website; the information ist posted to Salesforce, and the user is directed back to a page in your website. To make this work you need to create some custom fields for the lead entity – one to store a key that can be used to join Google Analytics data together, the others as empty fields that will be filled in with the information pulled via the GA API.

» Read Import GA information to Salesforce – Part 4, Setting up Salesforce and GA

Import GA Information to Salesforce – Part 3, APIs and Authentication

Part 2 talked about APIs, the programming interfaces that make data exchange between disparate application possible. This tutorial will use two specific APIs, the Google Analytics Core Reporting API to pull records from Google Analytics, and the Salesforce REST Api.

» Read Import GA Information to Salesforce – Part 3, APIs and Authentication