With your own GA requests, don’t exclude, rewrite

Just a quick thing that came up in a linkedin post. If you are working on a website and want to exclude yourself from Google Analytics tracking you have a number of options – exclude filters in the GA interface, various ways of blocking your own calls via the Google Tag Manager (the extremely worthwhile Lunametrics blog has an article on this), using Ghostery or similar or installing the official opt-out browser extension.

» Read With your own GA requests, don't exclude, rewrite

A River Runs Through It, or, The Elusive User Scope in Google Analytics

I spend a lot of time working the Google Analytics tag on Stackoverflow, and one question that pops up regularly is “how do you track individual user with GA”.

Actually,  you don’t. Google Analytics is not designed to track individual users, partly because Google cares a lot more about privacy than it’s given credit for, and partly because tracking individual users is not, as such, a particularly useful endeavor.  The purpose of Web Analytics is to detect patterns in user behavior, and looking at individual users does not let you do that; aggregated data does.

» Read A River Runs Through It, or, The Elusive User Scope in Google Analytics