Keeping a GTM changelog in a Google Spreadsheet

Google does not just offer a search engine, or a browser, or an Analytics package; it offers an ecosystem where you can connect various parts easily using just standard web technology. I needed a simple way to keep notes on individual tags, triggers and variables within the Google Tag Manager, since via the interface I can keep notes only per container version, and I’ve come up with a basic solution that might be expanded into something that’s useful for others, too.

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With your own GA requests, don’t exclude, rewrite

Just a quick thing that came up in a linkedin post. If you are working on a website and want to exclude yourself from Google Analytics tracking you have a number of options – exclude filters in the GA interface, various ways of blocking your own calls via the Google Tag Manager (the extremely worthwhile Lunametrics blog has an article on this), using Ghostery or similar or installing the official opt-out browser extension.

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Tag Management and the Chain of Responsibility Part 1

Tag Management Systems like GTM allow to inject arbitrary bits of Javascript into a page. Of course JavasScript based tags have existed before, but previous to TM systems they were integrated under the supervision of developers, so there was at least some vetting before they ended in the source code (or so one would hope). Now tags can be deployed by just anyone, and that’s a problem because third party JavaScript is dangerous.

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