Google has updated GTM and Simo Ahava has covered this so thoroughly that there is not really much point for me in writing an article myself. More importantly Google has adopted the new European privacy framework.
It may look like I am a quite lazy writer, seeing that the last entry is from 2nd of April. However the reason for that is not that I am lazy, it’s rather that my main output is on stackoverflow. Over there I have so far answered some 750 questions, almost all on Google Analytics or Google Tag Management.
Just to reassure you that I haven’t been living under a rock these past days, I too have read Googles big announcement regarding their successor to Google Analytics Premium, the Analytics 360 Suite. I haven’t seen the new product yet – while I (or rather, my employers) work with some GA Premium clients this has not yet been rolled out widely .
» Read Google Analytics 360 Suite
One point in my GTM wishlist was I wanted default values for more variable types. Turns out there is already a way to get that, even if it’s a little (just a little) more convoluted than just setting a field.
» Read Set GTM default values
Okay, so on my recent wishlist for the Google Tag Management I seem to have forgotten an item or two. Let’s amend that (for the moment I’m happy with my list for Google Analytics).
» Read GA/GTM Wishlist, contd