In June 2013 Maximillian Schrems brought forth a complaint to the EU Data Protection Commissioner to the effect that said Commissioner should bar Facebook Ireland from transmitting personally identifiable information (PII) outside of EU jurisdiction, specifically to servers located in the United States. He argued that the “US did not ensure adequate protection” for PII and referred to “revelations made by Edward Snowden concerning the activities of the United States intelligence services”, specifically the NSA.
I spend a lot of time working the Google Analytics tag on Stackoverflow, and one question that pops up regularly is “how do you track individual user with GA”.
Actually, you don’t. Google Analytics is not designed to track individual users, partly because Google cares a lot more about privacy than it’s given credit for, and partly because tracking individual users is not, as such, a particularly useful endeavor. The purpose of Web Analytics is to detect patterns in user behavior, and looking at individual users does not let you do that; aggregated data does.