In Others Words – Part 4

Somewhat belated here is the last part of the presentation from the Measurecamp Berlin (I managed to grab one of the coveted tickets for the next Measurecamp in London, which is a good incentive to finally finish this series). This last bit turned to be out somewhat expensive – as it turned out “Big Data” was on the “forbidden word list” that required a donation per uttered instance. So that was an extra 20 for a refugee initiative, for some closing words on big data. So what does the term mean (if anything) ?

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In Others Words

On October 8th I attended Measurecamp Berlin, the first Measurecamp of hopefully many in my fair home city (and a brilliant unconference it was, with 100 analysts talking shop and no sales talk).  I did a session on the history of analytics (more or less) and decided I did not want to waste my preparation. So I’m going to turn this in a small series of blog articles (plus I add at the end of every installment what I have learned from that particular episode of history). So, let’s hear it “in others’ words“, or, How Web Analytics evolved by adopting terms and concepts from other disciplines and making them their own.

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